Direct Marketing: Fruit and Vegetable Safety on the Farm

Author(s): Bill Wright

While stories about contaminated food make headlines from time to time, as a direct marketer you are in an excellent position to build consumer trust in the food system. Unlike many other parts of the food production industry, you conduct business directly with the buyer. This gives you an excellent opportunity to provide clear and accurate information about the food you sell and the precautions you take to keep it safe. In fact, many consumers choose direct-marketed foods because they perceive them to be fresher and safer than those in the supermarket. Find out how to handle fruits and vegetables safely and profitably (2 pages).

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University of Wisconsin-Extension